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Comunicación interna y narrativas transmedia, nuevas estrategias para la empresa responsable. Estudio de caso de Telefónica.

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Title: Comunicación interna y narrativas transmedia, nuevas estrategias para la empresa responsable. Estudio de caso de Telefónica. (Spanish)
Authors: Pineda-Martínez, Paula1, paula.pineda@ehu.eus, Ruiz-Mora, Isabel2, isabelruiz@uma.es
Source: Profesional de la Información; sep/oct2019, Vol. 28 Issue 5, p1-12, 12p, 3 Color Photographs, 2 Charts
Database: Applied Science & Technology Source
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  Data: Comunicación interna y narrativas transmedia, nuevas estrategias para la empresa responsable. Estudio de caso de Telefónica. (Spanish)
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        Value: 10.3145/epi.2019.sep.24
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      – Code: spa
        Text: Spanish
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      – TitleFull: Comunicación interna y narrativas transmedia, nuevas estrategias para la empresa responsable. Estudio de caso de Telefónica.
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              Text: sep/oct2019
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