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Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments.

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Title: Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments.
Authors: Tianshu Sun1, tianshus@marshall.usc.edu, Huang, Nina (Ni)2, ni.huang@asu.edu, Viswanathan, Siva3, sviswana@rhsmith.umd.edu, Zheleva, Elena4, ezheleva@uic.edu
Source: Proceedings of the International Conference on Information Systems (ICIS); 2019, p1-17, 17p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 144646781
AccessLevel: 2
PubType: Conference
PubTypeId: conference
PreciseRelevancyScore: 0
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  Data: Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments.
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  Data: <searchLink fieldCode="AU" term="%22Tianshu+Sun%22">Tianshu Sun</searchLink><relatesTo>1</relatesTo>, <i>tianshus@marshall.usc.edu</i><br /><searchLink fieldCode="AU" term="%22Huang%2C+Nina+%28Ni%29%22">Huang, Nina (Ni)</searchLink><relatesTo>2</relatesTo>, <i>ni.huang@asu.edu</i><br /><searchLink fieldCode="AU" term="%22Viswanathan%2C+Siva%22">Viswanathan, Siva</searchLink><relatesTo>3</relatesTo>, <i>sviswana@rhsmith.umd.edu</i><br /><searchLink fieldCode="AU" term="%22Zheleva%2C+Elena%22">Zheleva, Elena</searchLink><relatesTo>4</relatesTo>, <i>ezheleva@uic.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Proceedings+of+the+International+Conference+on+Information+Systems+%28ICIS%29%22">Proceedings of the International Conference on Information Systems (ICIS)</searchLink>; 2019, p1-17, 17p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=144646781
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 1
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      – TitleFull: Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments.
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            NameFull: Tianshu Sun
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            NameFull: Huang, Nina (Ni)
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            NameFull: Viswanathan, Siva
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            NameFull: Zheleva, Elena
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            – D: 01
              M: 01
              Text: 2019
              Type: published
              Y: 2019
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            – TitleFull: Proceedings of the International Conference on Information Systems (ICIS)
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