An integrated framework of change management for social CRM implementation.
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| Title: | An integrated framework of change management for social CRM implementation. |
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| Authors: | Jami Pour, Mona1, Hosseinzadeh, Mahnaz2, mhosseinzadeh@ut.ac.ir |
| Source: | Information Systems & e-Business Management; Mar2021, Vol. 19 Issue 1, p43-75, 33p, 10 Charts |
| Database: | Applied Science & Technology Source |
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