A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain.
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| Title: | A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain. |
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| Authors: | Gyenge, Balázs1, gyenge.balazs@szie.hu, Máté, Zoltán2, mate.zoltan@uni-bge.hu, Vida, Imre3, info@vidaimre.com, Bilan, Yuriy4, y.bilan@prz.edu.pl, Vasa, László5, laszlo.vasa@ifat.hu |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jul2021, Vol. 16 Issue 4, p1136-1149, 14p |
| Database: | Applied Science & Technology Source |
| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer16040064 |
