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Recommendations and Cross-selling: Pricing Strategies when Personalizing Firms Cross-sell.

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Bibliographic Details
Title: Recommendations and Cross-selling: Pricing Strategies when Personalizing Firms Cross-sell.
Authors: Ghoshal, Abhijeet1, Mookerjee, Vijay S.2, vijaym@utdallas.edu, Sarkar, Sumit2
Source: Journal of Management Information Systems; 2021, Vol. 38 Issue 2, p430-456, 27p, 1 Diagram, 2 Charts, 2 Graphs
Database: Applied Science & Technology Source
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ISSN:07421222
DOI:10.1080/07421222.2021.1912930