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Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing.

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Title: Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing.
Authors: Blomster, Miikka1, miikka.blomster@oamk.fi, Koivumäki, Timo2
Source: Information Systems & e-Business Management; Mar2022, Vol. 20 Issue 1, p123-169, 47p, 4 Diagrams, 3 Charts
Database: Applied Science & Technology Source
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        Value: 10.1007/s10257-021-00547-y
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              Text: Mar2022
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