A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers’ Acceptance and Usage of Mobile-Commerce Application.
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| Title: | A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers’ Acceptance and Usage of Mobile-Commerce Application. |
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| Authors: | Saleh, Ashraf1, Asaleh@aau.edu.jo, Enaizan, Odai2, Eneizan, Bilal3, Al-Mu’ani, Lu’ay4, Al-Radaideh, Ahmad Tawfig3, Hanandeh, Feras5 |
| Source: | International Journal of Interactive Mobile Technologies; 2022, Vol. 16 Issue 21, p125-152, 28p |
| Database: | Applied Science & Technology Source |
| ISSN: | 18657923 |
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| DOI: | 10.3991/ijim.v16i21.31815 |
