APA (7th ed.) Citation

Berthon, P. R., Lord Ferguson, S. T., Pitt, L. F., & Wang, E. (2023). The virtuous brand: The perils and promises of brand virtue signaling. Business Horizons, 66(1), 27. https://doi.org/10.1016/j.bushor.2021.10.006

Chicago Style (17th ed.) Citation

Berthon, Pierre R., Sarah T. Lord Ferguson, Leyland F. Pitt, and Emma Wang. "The Virtuous Brand: The Perils and Promises of Brand Virtue Signaling." Business Horizons 66, no. 1 (2023): 27. https://doi.org/10.1016/j.bushor.2021.10.006.

MLA (9th ed.) Citation

Berthon, Pierre R., et al. "The Virtuous Brand: The Perils and Promises of Brand Virtue Signaling." Business Horizons, vol. 66, no. 1, 2023, p. 27, https://doi.org/10.1016/j.bushor.2021.10.006.