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The virtuous brand: The perils and promises of brand virtue signaling.

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Title: The virtuous brand: The perils and promises of brand virtue signaling.
Authors: Berthon, Pierre R.1, pberthon@bentley.edu, Lord Ferguson, Sarah T.2, stl10@sfu.ca, Pitt, Leyland F.1,2, lpitt@sfu.ca, Wang, Emma3, wangj66@southernct.edu
Source: Business Horizons; Jan2023, Vol. 66 Issue 1, p27-36, 10p
Database: Applied Science & Technology Source
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  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 160909714
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="AU" term="%22Berthon%2C+Pierre+R%2E%22">Berthon, Pierre R.</searchLink><relatesTo>1</relatesTo>, <i>pberthon@bentley.edu</i><br /><searchLink fieldCode="AU" term="%22Lord+Ferguson%2C+Sarah+T%2E%22">Lord Ferguson, Sarah T.</searchLink><relatesTo>2</relatesTo>, <i>stl10@sfu.ca</i><br /><searchLink fieldCode="AU" term="%22Pitt%2C+Leyland+F%2E%22">Pitt, Leyland F.</searchLink><relatesTo>1,2</relatesTo>, <i>lpitt@sfu.ca</i><br /><searchLink fieldCode="AU" term="%22Wang%2C+Emma%22">Wang, Emma</searchLink><relatesTo>3</relatesTo>, <i>wangj66@southernct.edu</i>
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      – Type: doi
        Value: 10.1016/j.bushor.2021.10.006
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      – Code: eng
        Text: English
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        StartPage: 27
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            NameFull: Pitt, Leyland F.
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              Text: Jan2023
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              Y: 2023
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