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Corporate Social Responsibility as a Customer Retention Strategy in the Coffee Shop Industry in India.

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Title: Corporate Social Responsibility as a Customer Retention Strategy in the Coffee Shop Industry in India.
Authors: Goel, Richa1, rgoel@amity.edu, Singh, Tilottama1, tsingh6@amity.edu, Sahdev, Supriya Lamba2, lamba.supriya9@gmail.com, Baral, Sukanta Kumar3, sukanta.baral@igntu.ac.in, Saikia, Miranda4, mirandasaika@gmail.com, Garg, Vansh4, vansh.garg1@s.amity.edu
Source: Proceedings of the International Conference on Industrial Engineering & Operations Management; 08/16/2022, p260-269, 10p
Database: Applied Science & Technology Source
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PubType: Conference
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      – Code: eng
        Text: English
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      – TitleFull: Corporate Social Responsibility as a Customer Retention Strategy in the Coffee Shop Industry in India.
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            NameFull: Goel, Richa
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            – D: 16
              M: 08
              Text: 08/16/2022
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              Y: 2022
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