Corporate Social Responsibility as a Customer Retention Strategy in the Coffee Shop Industry in India.
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| Title: | Corporate Social Responsibility as a Customer Retention Strategy in the Coffee Shop Industry in India. |
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| Authors: | Goel, Richa1, rgoel@amity.edu, Singh, Tilottama1, tsingh6@amity.edu, Sahdev, Supriya Lamba2, lamba.supriya9@gmail.com, Baral, Sukanta Kumar3, sukanta.baral@igntu.ac.in, Saikia, Miranda4, mirandasaika@gmail.com, Garg, Vansh4, vansh.garg1@s.amity.edu |
| Source: | Proceedings of the International Conference on Industrial Engineering & Operations Management; 08/16/2022, p260-269, 10p |
| Database: | Applied Science & Technology Source |
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