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Monetization of digital newspapers: Experimentation with brand extension and buying influence.

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Title: Monetization of digital newspapers: Experimentation with brand extension and buying influence.
Authors: Sangil, Luis1, luis.sangil@gmail.com, Campos-Freire, Francisco2, francisco.campos@usc.es, Pérez-Latre, Francisco J.1, perezlatre@unav.es
Source: Profesional de la Información; 2023, Vol. 32 Issue 1, p1-15, 15p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
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PubType: Academic Journal
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      – Type: doi
        Value: 10.3145/epi.2023.ene.15
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      – Code: eng
        Text: English
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        PageCount: 15
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      – TitleFull: Monetization of digital newspapers: Experimentation with brand extension and buying influence.
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            NameFull: Campos-Freire, Francisco
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            NameFull: Pérez-Latre, Francisco J.
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              Text: 2023
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