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Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective.

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Bibliographic Details
Title: Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective.
Authors: Jammoul, Kinana1, kinanajam@hotmail.co.uk, Lee, Habin1, Kim, Jisun2, Yoon, Moongil3, Sivarajah, Uthayasankar4
Source: Information Systems Management; 2023, Vol. 40 Issue 2, p186-206, 21p, 3 Diagrams, 6 Charts, 2 Graphs
Database: Applied Science & Technology Source
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ISSN:10580530
DOI:10.1080/10580530.2022.2086327