APA (7th ed.) Citation

Schanke, S., Ray, G., Adomavicius, G., & Wagle, M. (2024). Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook. Journal of the Association for Information Systems, 25(2), 341. https://doi.org/10.17705/1jais.00838

Chicago Style (17th ed.) Citation

Schanke, Scott, Gautam Ray, Gediminas Adomavicius, and Mihir Wagle. "Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook." Journal of the Association for Information Systems 25, no. 2 (2024): 341. https://doi.org/10.17705/1jais.00838.

MLA (9th ed.) Citation

Schanke, Scott, et al. "Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook." Journal of the Association for Information Systems, vol. 25, no. 2, 2024, p. 341, https://doi.org/10.17705/1jais.00838.