Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook.
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| Title: | Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook. |
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| Authors: | Schanke, Scott1, schanke@uwm.edu, Ray, Gautam2, gautamr@umn.edu, Adomavicius, Gediminas2, gedas@umn.edu, Wagle, Mihir2, wagle008@umn.edu |
| Source: | Journal of the Association for Information Systems; 2024, Vol. 25 Issue 2, p341-361, 21p |
| Database: | Applied Science & Technology Source |
| ISSN: | 15369323 |
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| DOI: | 10.17705/1jais.00838 |
