View in EDS PDF Full Text

Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook.

Saved in:
Bibliographic Details
Title: Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook.
Authors: Schanke, Scott1, schanke@uwm.edu, Ray, Gautam2, gautamr@umn.edu, Adomavicius, Gediminas2, gedas@umn.edu, Wagle, Mihir2, wagle008@umn.edu
Source: Journal of the Association for Information Systems; 2024, Vol. 25 Issue 2, p341-361, 21p
Database: Applied Science & Technology Source
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 175979727
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AU" term="%22Schanke%2C+Scott%22">Schanke, Scott</searchLink><relatesTo>1</relatesTo>, <i>schanke@uwm.edu</i><br /><searchLink fieldCode="AU" term="%22Ray%2C+Gautam%22">Ray, Gautam</searchLink><relatesTo>2</relatesTo>, <i>gautamr@umn.edu</i><br /><searchLink fieldCode="AU" term="%22Adomavicius%2C+Gediminas%22">Adomavicius, Gediminas</searchLink><relatesTo>2</relatesTo>, <i>gedas@umn.edu</i><br /><searchLink fieldCode="AU" term="%22Wagle%2C+Mihir%22">Wagle, Mihir</searchLink><relatesTo>2</relatesTo>, <i>wagle008@umn.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Association+for+Information+Systems%22">Journal of the Association for Information Systems</searchLink>; 2024, Vol. 25 Issue 2, p341-361, 21p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=175979727
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.17705/1jais.00838
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 341
    Titles:
      – TitleFull: Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Schanke, Scott
      – PersonEntity:
          Name:
            NameFull: Ray, Gautam
      – PersonEntity:
          Name:
            NameFull: Adomavicius, Gediminas
      – PersonEntity:
          Name:
            NameFull: Wagle, Mihir
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 15369323
          Numbering:
            – Type: volume
              Value: 25
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of the Association for Information Systems
              Type: main
ResultId 1