ShabbirHusain, R., Pathak, A. A., Chandrasekaran, S., & Annamalai, B. (2024). The power of words: Driving online consumer engagement in Fintech. International Journal of Bank Marketing, 42(2), 331. https://doi.org/10.1108/IJBM-11-2022-0519
Chicago Style (17th ed.) CitationShabbirHusain, R.V, Atul Arun Pathak, Shabana Chandrasekaran, and Balamurugan Annamalai. "The Power of Words: Driving Online Consumer Engagement in Fintech." International Journal of Bank Marketing 42, no. 2 (2024): 331. https://doi.org/10.1108/IJBM-11-2022-0519.
MLA (9th ed.) CitationShabbirHusain, R.V, et al. "The Power of Words: Driving Online Consumer Engagement in Fintech." International Journal of Bank Marketing, vol. 42, no. 2, 2024, p. 331, https://doi.org/10.1108/IJBM-11-2022-0519.
Warning: These citations may not always be 100% accurate.
