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The power of words: driving online consumer engagement in Fintech.

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Title: The power of words: driving online consumer engagement in Fintech.
Authors: ShabbirHusain, R.V.1, shabbir.husain@spjimr.org, Pathak, Atul Arun2, atulpathak@iimnagpur.ac.in, Chandrasekaran, Shabana3, shabana@xim.edu.in, Annamalai, Balamurugan4, bala@astra.xlri.ac.in
Source: International Journal of Bank Marketing; 2024, Vol. 42 Issue 2, p331-355, 25p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
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AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=176129512
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      – Type: doi
        Value: 10.1108/IJBM-11-2022-0519
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 331
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            NameFull: Chandrasekaran, Shabana
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              Text: 2024
              Type: published
              Y: 2024
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              Value: 42
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