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The power of words: driving online consumer engagement in Fintech.

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Bibliographic Details
Title: The power of words: driving online consumer engagement in Fintech.
Authors: ShabbirHusain, R.V.1, shabbir.husain@spjimr.org, Pathak, Atul Arun2, atulpathak@iimnagpur.ac.in, Chandrasekaran, Shabana3, shabana@xim.edu.in, Annamalai, Balamurugan4, bala@astra.xlri.ac.in
Source: International Journal of Bank Marketing; 2024, Vol. 42 Issue 2, p331-355, 25p
Database: Applied Science & Technology Source
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