The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry.
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| Title: | The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry. |
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| Authors: | Huynh, Anh-Tuan1, ahuynh@utb.cz, Knápková, Adriana1, knapkova@utb.cz, Bui, Tat-Dat2, btdat1991@gmail.com, Nguyen, Tran-Thai-Ha3, ha.nguyentran@vlu.edu.vn |
| Source: | International Journal of Bank Marketing; 2024, Vol. 42 Issue 3, p620-641, 22p |
| Database: | Applied Science & Technology Source |
| ISSN: | 02652323 |
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| DOI: | 10.1108/IJBM-04-2023-0228 |
