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Impacto de los Elementos Visuales de Arquetipos de Marca mediante el Análisis de Eye Tracking en Publicidad.

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Title: Impacto de los Elementos Visuales de Arquetipos de Marca mediante el Análisis de Eye Tracking en Publicidad. (Spanish)
Authors: Vasco Vasco, Jorge Antonio1, jvasco@espoch.edu.ec, Lopez Aguirre, Jose Fernando1, josef.lopez@espoch.edu.ec, Pomaquero Yuquilema, Juan Carlos1, carlos.pomaquero@espoch.edu.ec, López Salazar, José Luis1, josel.lopez@espoch.edu.ec
Source: RISTI: Iberian Journal on Information Systems & Technologies / Revista Ibérica de Sistemas e Tecnologias de Informação; Jun2024, Issue E70, p116-128, 13p
Database: Applied Science & Technology Source
FullText Text:
  Availability: 0
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AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=178704159
RecordInfo BibRecord:
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      – Code: spa
        Text: Spanish
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        PageCount: 13
        StartPage: 116
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      – TitleFull: Impacto de los Elementos Visuales de Arquetipos de Marca mediante el Análisis de Eye Tracking en Publicidad.
        Type: main
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          Name:
            NameFull: Vasco Vasco, Jorge Antonio
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            NameFull: Lopez Aguirre, Jose Fernando
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            NameFull: Pomaquero Yuquilema, Juan Carlos
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            NameFull: López Salazar, José Luis
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          Dates:
            – D: 01
              M: 06
              Text: Jun2024
              Type: published
              Y: 2024
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              Value: E70
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            – TitleFull: RISTI: Iberian Journal on Information Systems & Technologies / Revista Ibérica de Sistemas e Tecnologias de Informação
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