Enhancing Museum Visiting Experience: Investigating the Relationships Between Augmented Reality Quality, Immersion, and TAM Using PLS-SEM.
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| Title: | Enhancing Museum Visiting Experience: Investigating the Relationships Between Augmented Reality Quality, Immersion, and TAM Using PLS-SEM. |
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| Authors: | Cheng, Anping1, Ma, Dongming2, Pan, Younghwan1, Qian, Hao2, qianhao@mail.buct.edu.cn |
| Source: | International Journal of Human-Computer Interaction; Sep2024, Vol. 40 Issue 17, p4521-4532, 12p |
| Database: | Applied Science & Technology Source |
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