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Inserción de publicidad tradicional en plataformas de contenido streaming: El caso de Netflix España.

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Title: Inserción de publicidad tradicional en plataformas de contenido streaming: El caso de Netflix España. (Spanish)
Authors: Cortés-Quesada, José-Antonio1, joseantonio.cortes@unir.net, Fernández-Gómez, Erika1, erika.fernandez@unir.net, Feijoo, Beatriz2, beatriz.feijoo@villanueva.edu
Source: Profesional de la Información; 2024, Vol. 33 Issue 4, p1-14, 14p
Database: Applied Science & Technology Source
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        Value: 10.3145/epi.2024.0401
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      – Code: spa
        Text: Spanish
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      – TitleFull: Inserción de publicidad tradicional en plataformas de contenido streaming: El caso de Netflix España.
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              Text: 2024
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