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How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal.

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Title: How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal.
Authors: Zhang, Xianfeng1, Shi, Yuxue2, Li, Ting1, liting@hainanu.edu.cn, Guan, Yuxian1,3, Cui, Xinlei1,4
Source: Information Systems Frontiers; Oct2024, Vol. 26 Issue 5, p1803-1834, 32p
Database: Applied Science & Technology Source
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        Value: 10.1007/s10796-023-10425-2
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        Text: English
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              Text: Oct2024
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