Understanding the social capital – happiness link among online brand communities: influence of psychological well-being and membership duration.
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| Title: | Understanding the social capital – happiness link among online brand communities: influence of psychological well-being and membership duration. |
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| Authors: | Abid, Muhammad Adeel1,2, adeel.abid@uon.edu.pk, Mohsin, Muhammad1,2, muhammad.mohsin@uon.edu.pk, Nasir, Nadia1, nadia.nasir@superior.edu.pk, Rafique, Tayyaba2, tayyaba.rafiq@uon.edu.pk |
| Source: | Kybernetes; 2025, Vol. 54 Issue 4, p2268-2289, 22p |
| Database: | Applied Science & Technology Source |
| ISSN: | 0368492X |
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| DOI: | 10.1108/K-04-2023-0566 |
