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Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising.

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Title: Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising.
Authors: Yoo, Seung Chul1, communication@ewha.ac.kr, Fan, Hua1, Piscarac, Diana1, Puentes, Sofia Tunas1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Mar2025, Vol. 20 Issue 1, p44, 24p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer20010044
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        Text: English
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      – TitleFull: Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising.
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              Text: Mar2025
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