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How Immersive Retailing Affects Consumers' Urge to Buy: Impacts of Self-Imagery, Positive Emotion, and Self-Relevance.

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Bibliographic Details
Title: How Immersive Retailing Affects Consumers' Urge to Buy: Impacts of Self-Imagery, Positive Emotion, and Self-Relevance.
Authors: Jang, Ju Yeun1, Kim, Do Yuon2, dokim@gachon.ac.kr
Source: International Journal of Human-Computer Interaction; Apr2025, Vol. 41 Issue 8, p4964-4978, 15p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2024.2356394