APA (7th ed.) Citation

Raichur, V. G., Sharma, D., & Kalro, A. D. (2025). Customer engagement in firm-initiated and consumer-initiated online brand communities: An exploratory study. Information Systems & e-Business Management, 23(1), 169. https://doi.org/10.1007/s10257-023-00630-6

Chicago Style (17th ed.) Citation

Raichur, Vishwas G., Dinesh Sharma, and Arti D. Kalro. "Customer Engagement in Firm-initiated and Consumer-initiated Online Brand Communities: An Exploratory Study." Information Systems & E-Business Management 23, no. 1 (2025): 169. https://doi.org/10.1007/s10257-023-00630-6.

MLA (9th ed.) Citation

Raichur, Vishwas G., et al. "Customer Engagement in Firm-initiated and Consumer-initiated Online Brand Communities: An Exploratory Study." Information Systems & E-Business Management, vol. 23, no. 1, 2025, p. 169, https://doi.org/10.1007/s10257-023-00630-6.