You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes.
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| Title: | You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes. |
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| Authors: | Zhang, Nan1, zhangnan@bjtu.edu.cn, Ruan, Chenhan2, chenhanruan@126.com, Wang, Xiwen3, wangxiwen2666@163.com |
| Source: | Information Systems Frontiers; Jun2025, Vol. 27 Issue 3, p1253-1273, 21p |
| Database: | Applied Science & Technology Source |
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