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Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making.

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Bibliographic Details
Title: Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making.
Authors: Sun, Chunhua1, Wang, Dongmei1, Liu, Yezheng1, liuyezheng@hfut.edu.cn
Source: International Journal of Human-Computer Interaction; Aug2025, Vol. 41 Issue 15, p9822-9838, 17p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2024.2428473