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Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making.

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Bibliographic Details
Title: Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making.
Authors: Sun, Chunhua1, Wang, Dongmei1, Liu, Yezheng1, liuyezheng@hfut.edu.cn
Source: International Journal of Human-Computer Interaction; Aug2025, Vol. 41 Issue 15, p9822-9838, 17p
Database: Applied Science & Technology Source
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  Data: Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making.
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  Data: <searchLink fieldCode="AU" term="%22Sun%2C+Chunhua%22">Sun, Chunhua</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AU" term="%22Wang%2C+Dongmei%22">Wang, Dongmei</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AU" term="%22Liu%2C+Yezheng%22">Liu, Yezheng</searchLink><relatesTo>1</relatesTo>, <i>liuyezheng@hfut.edu.cn</i>
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10447318.2024.2428473
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 9822
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      – TitleFull: Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making.
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            NameFull: Sun, Chunhua
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            NameFull: Wang, Dongmei
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            NameFull: Liu, Yezheng
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            – D: 01
              M: 08
              Text: Aug2025
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              Y: 2025
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              Value: 41
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