Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making.
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| Title: | Order Matters: The Effect of "AR-First" or "AR-Later" on Consumer Decision-Making. |
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| Authors: | Sun, Chunhua1, Wang, Dongmei1, Liu, Yezheng1, liuyezheng@hfut.edu.cn |
| Source: | International Journal of Human-Computer Interaction; Aug2025, Vol. 41 Issue 15, p9822-9838, 17p |
| Database: | Applied Science & Technology Source |
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