Storytelling as a persuasion strategy in the purchase decision of colombian consumer.
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| Title: | Storytelling as a persuasion strategy in the purchase decision of colombian consumer. |
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| Authors: | Arango Lozano, Carlos Andrés1, carlosa.arangol@utadeo.edu.co, Peñalosa Otero, Mónica Eugenia2, monica.penalosa@utadeo.edu.co, Flores-Rueda, Isabel Cristina3, isabel.flores@uaslp.mx, Sánchez-Macías, Armando4, armando.sanchez@uaslp.mx |
| Source: | Ingeniería Solidaria; Jan-Apr2025, Vol. 21 Issue 1, p1-21, 21p |
| Database: | Applied Science & Technology Source |
| ISSN: | 19003102 |
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| DOI: | 10.16925/2357-6014.2025.01.05 |
