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Storytelling as a persuasion strategy in the purchase decision of colombian consumer.

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Title: Storytelling as a persuasion strategy in the purchase decision of colombian consumer.
Authors: Arango Lozano, Carlos Andrés1, carlosa.arangol@utadeo.edu.co, Peñalosa Otero, Mónica Eugenia2, monica.penalosa@utadeo.edu.co, Flores-Rueda, Isabel Cristina3, isabel.flores@uaslp.mx, Sánchez-Macías, Armando4, armando.sanchez@uaslp.mx
Source: Ingeniería Solidaria; Jan-Apr2025, Vol. 21 Issue 1, p1-21, 21p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 187333153
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: <searchLink fieldCode="JN" term="%22Ingeniería+Solidaria%22">Ingeniería Solidaria</searchLink>; Jan-Apr2025, Vol. 21 Issue 1, p1-21, 21p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=187333153
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      – Type: doi
        Value: 10.16925/2357-6014.2025.01.05
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        Text: English
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              Text: Jan-Apr2025
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              Y: 2025
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