A Unified Framework for Multi-Domain CTR Prediction via Large Language Models.
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| Title: | A Unified Framework for Multi-Domain CTR Prediction via Large Language Models. |
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| Authors: | Fu, Zichuan1, zc.fu@my.cityu.edu.hk, Li, Xiangyang2, lixiangyang34@huawei.com, Wu, Chuhan2, wuchuhan1@huawei.com, Wang, Yichao2, wangyichao5@huawei.com, Dong, Kuicai3, dong.kuicai@huawei.com, Zhao, Xiangyu1, xianzhao@cityu.edu.hk, Zhao, Mengchen2, zhaomengchen@huawei.com, Guo, Huifeng2, huifeng.guo@huawei.com, Tang, Ruiming2, tangruiming@huawei.com |
| Source: | ACM Transactions on Information Systems; Sep2025, Vol. 43 Issue 5, p1-33, 33p |
| Database: | Applied Science & Technology Source |
| ISSN: | 10468188 |
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| DOI: | 10.1145/3698878 |
