A Unified Framework for Multi-Domain CTR Prediction via Large Language Models.

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Title: A Unified Framework for Multi-Domain CTR Prediction via Large Language Models.
Authors: Fu, Zichuan1, zc.fu@my.cityu.edu.hk, Li, Xiangyang2, lixiangyang34@huawei.com, Wu, Chuhan2, wuchuhan1@huawei.com, Wang, Yichao2, wangyichao5@huawei.com, Dong, Kuicai3, dong.kuicai@huawei.com, Zhao, Xiangyu1, xianzhao@cityu.edu.hk, Zhao, Mengchen2, zhaomengchen@huawei.com, Guo, Huifeng2, huifeng.guo@huawei.com, Tang, Ruiming2, tangruiming@huawei.com
Source: ACM Transactions on Information Systems; Sep2025, Vol. 43 Issue 5, p1-33, 33p
Database: Applied Science & Technology Source
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  Data: A Unified Framework for Multi-Domain CTR Prediction via Large Language Models.
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  Data: <searchLink fieldCode="AU" term="%22Fu%2C+Zichuan%22">Fu, Zichuan</searchLink><relatesTo>1</relatesTo>, <i>zc.fu@my.cityu.edu.hk</i><br /><searchLink fieldCode="AU" term="%22Li%2C+Xiangyang%22">Li, Xiangyang</searchLink><relatesTo>2</relatesTo>, <i>lixiangyang34@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Wu%2C+Chuhan%22">Wu, Chuhan</searchLink><relatesTo>2</relatesTo>, <i>wuchuhan1@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Wang%2C+Yichao%22">Wang, Yichao</searchLink><relatesTo>2</relatesTo>, <i>wangyichao5@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Dong%2C+Kuicai%22">Dong, Kuicai</searchLink><relatesTo>3</relatesTo>, <i>dong.kuicai@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Zhao%2C+Xiangyu%22">Zhao, Xiangyu</searchLink><relatesTo>1</relatesTo>, <i>xianzhao@cityu.edu.hk</i><br /><searchLink fieldCode="AU" term="%22Zhao%2C+Mengchen%22">Zhao, Mengchen</searchLink><relatesTo>2</relatesTo>, <i>zhaomengchen@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Guo%2C+Huifeng%22">Guo, Huifeng</searchLink><relatesTo>2</relatesTo>, <i>huifeng.guo@huawei.com</i><br /><searchLink fieldCode="AU" term="%22Tang%2C+Ruiming%22">Tang, Ruiming</searchLink><relatesTo>2</relatesTo>, <i>tangruiming@huawei.com</i>
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  Data: <searchLink fieldCode="JN" term="%22ACM+Transactions+on+Information+Systems%22">ACM Transactions on Information Systems</searchLink>; Sep2025, Vol. 43 Issue 5, p1-33, 33p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=187393986
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        Value: 10.1145/3698878
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        Text: English
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              M: 09
              Text: Sep2025
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