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From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse.

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Title: From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse.
Authors: Choi, Yunwoo1, yunwoochoi@chosun.ac.kr, Lee, Changjun1,2, changjunlee@skku.edu
Source: Computers in Human Behavior; Nov2025, Vol. 172, pN.PAG-N.PAG, 1p
Database: Applied Science & Technology Source
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DbLabel: Applied Science & Technology Source
An: 187528321
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=187528321
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      – Type: doi
        Value: 10.1016/j.chb.2025.108750
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      – Code: eng
        Text: English
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        PageCount: 1
        StartPage: N.PAG
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      – TitleFull: From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse.
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            NameFull: Choi, Yunwoo
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            NameFull: Lee, Changjun
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              Text: Nov2025
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              Y: 2025
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              Value: 172
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