Impact of Brand Image and Perceived Value on Consumer Purchasing Behavior in the Era of Internet of Things: A Study of Cross-border E-commerce in the Thailand Market.
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| Title: | Impact of Brand Image and Perceived Value on Consumer Purchasing Behavior in the Era of Internet of Things: A Study of Cross-border E-commerce in the Thailand Market. |
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| Authors: | Cong Pang1, Fen Tan1, tanfen@dgcu.edu.cn, Xiaojian Lu1, Cheng-Fu Yang2,3, cfyang@nuk.edu.tw |
| Source: | Sensors & Materials; 2025, Vol. 37 Issue 8, Part 3, p3595-3608, 14p |
| Database: | Applied Science & Technology Source |
| ISSN: | 09144935 |
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| DOI: | 10.18494/SAM5664 |
