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Impact of Brand Image and Perceived Value on Consumer Purchasing Behavior in the Era of Internet of Things: A Study of Cross-border E-commerce in the Thailand Market.

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Title: Impact of Brand Image and Perceived Value on Consumer Purchasing Behavior in the Era of Internet of Things: A Study of Cross-border E-commerce in the Thailand Market.
Authors: Cong Pang1, Fen Tan1, tanfen@dgcu.edu.cn, Xiaojian Lu1, Cheng-Fu Yang2,3, cfyang@nuk.edu.tw
Source: Sensors & Materials; 2025, Vol. 37 Issue 8, Part 3, p3595-3608, 14p
Database: Applied Science & Technology Source
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  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 187687693
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Impact of Brand Image and Perceived Value on Consumer Purchasing Behavior in the Era of Internet of Things: A Study of Cross-border E-commerce in the Thailand Market.
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  Data: <searchLink fieldCode="AU" term="%22Cong+Pang%22">Cong Pang</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AU" term="%22Fen+Tan%22">Fen Tan</searchLink><relatesTo>1</relatesTo>, <i>tanfen@dgcu.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Xiaojian+Lu%22">Xiaojian Lu</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AU" term="%22Cheng-Fu+Yang%22">Cheng-Fu Yang</searchLink><relatesTo>2,3</relatesTo>, <i>cfyang@nuk.edu.tw</i>
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  Data: <searchLink fieldCode="JN" term="%22Sensors+%26+Materials%22">Sensors & Materials</searchLink>; 2025, Vol. 37 Issue 8, Part 3, p3595-3608, 14p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=187687693
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    Identifiers:
      – Type: doi
        Value: 10.18494/SAM5664
    Languages:
      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 3595
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      – TitleFull: Impact of Brand Image and Perceived Value on Consumer Purchasing Behavior in the Era of Internet of Things: A Study of Cross-border E-commerce in the Thailand Market.
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            NameFull: Cong Pang
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            NameFull: Fen Tan
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            NameFull: Xiaojian Lu
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            NameFull: Cheng-Fu Yang
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              M: 09
              Text: 2025
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              Y: 2025
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              Value: 09144935
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              Value: 37
            – Type: issue
              Value: 8, Part 3
          Titles:
            – TitleFull: Sensors & Materials
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