APA (7th ed.) Citation

He, P., & Zhang, J. (2025). Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising. Journal of Theoretical & Applied Electronic Commerce Research, 20(3), 196. https://doi.org/10.3390/jtaer20030196

Chicago Style (17th ed.) Citation

He, Peng, and Jing Zhang. "Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising." Journal of Theoretical & Applied Electronic Commerce Research 20, no. 3 (2025): 196. https://doi.org/10.3390/jtaer20030196.

MLA (9th ed.) Citation

He, Peng, and Jing Zhang. "Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising." Journal of Theoretical & Applied Electronic Commerce Research, vol. 20, no. 3, 2025, p. 196, https://doi.org/10.3390/jtaer20030196.