View in EDS HTML Full Text PDF Full Text

Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising.

Saved in:
Bibliographic Details
Title: Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising.
Authors: He, Peng1, Zhang, Jing2, zhangjing@kookmin.ac.kr
Source: Journal of Theoretical & Applied Electronic Commerce Research; Sep2025, Vol. 20 Issue 3, p196, 22p
Database: Applied Science & Technology Source
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 188280761
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AU" term="%22He%2C+Peng%22">He, Peng</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AU" term="%22Zhang%2C+Jing%22">Zhang, Jing</searchLink><relatesTo>2</relatesTo>, <i>zhangjing@kookmin.ac.kr</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>; Sep2025, Vol. 20 Issue 3, p196, 22p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=188280761
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.3390/jtaer20030196
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 22
        StartPage: 196
    Titles:
      – TitleFull: Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: He, Peng
      – PersonEntity:
          Name:
            NameFull: Zhang, Jing
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: Sep2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 07181876
          Numbering:
            – Type: volume
              Value: 20
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research
              Type: main
ResultId 1