Systematic comparison between a research-grade EEG device and a consumer-grade BCI device for predicting consumer preference using an ML framework. - Ishtiaque, Farhan; Miya, Mohammad Tohidul Islam; Mashrur, Fazla Rabbi; Rahman, Khandoker Mahmudur; Vaidyanathan, Ravi; Anwar, Syed Ferhat; Sarker, Farhana; Tat, Huam Hon; Hamid, Abu Bakar Abdul; Mamun, Khondaker A. (Multimedia Tools & Applications, 2025)