Maximizing Social Media User Engagement Through Predictive Analytics in Retail Tourism: Identifying Key Performance Indicators That Trigger User Interactions.
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| Title: | Maximizing Social Media User Engagement Through Predictive Analytics in Retail Tourism: Identifying Key Performance Indicators That Trigger User Interactions. |
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| Authors: | Theodoridis, Prokopis K.1, Gkikas, Dimitris C.1, dgkikas@ac.eap.gr |
| Source: | Applied Sciences (2076-3417); Nov2025, Vol. 15 Issue 21, p11720, 25p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 20763417 |
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| DOI: | 10.3390/app152111720 |
