To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content.

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Title: To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content.
Authors: Lee, Heeseung Andrew1, andrewlee@utdallas.edu, Choi, Angela Aerry2, aerryangela@gmail.com, Oh, Wonseok3, wonseok.oh@kaist.ac.kr, Sun, Tianshu4, tianshusun@ckgsb.edu.cn
Source: Information Systems Research (INFORMS); Dec2025, Vol. 36 Issue 4, p2170-2190, 21p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 190240841
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>; Dec2025, Vol. 36 Issue 4, p2170-2190, 21p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=190240841
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      – Type: doi
        Value: 10.1287/isre.2022.0568
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      – Code: eng
        Text: English
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      – TitleFull: To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content.
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            NameFull: Lee, Heeseung Andrew
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            NameFull: Choi, Angela Aerry
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            NameFull: Oh, Wonseok
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              Text: Dec2025
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              Y: 2025
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              Value: 36
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