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Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market.

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Bibliographic Details
Title: Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market.
Authors: Pei, Yanli1, Zhu, Jie1,2, Cao, Junwei1,2, 008117@yzu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p268, 34p
Database: Applied Science & Technology Source
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Description
ISSN:07181876
DOI:10.3390/jtaer20040268