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Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market.

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Title: Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market.
Authors: Pei, Yanli1, Zhu, Jie1,2, Cao, Junwei1,2, 008117@yzu.edu.cn
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p268, 34p
Database: Applied Science & Technology Source
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An: 190468914
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PubType: Academic Journal
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  Data: Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.3390/jtaer20040268
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      – Code: eng
        Text: English
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        PageCount: 34
        StartPage: 268
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      – TitleFull: Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market.
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            NameFull: Pei, Yanli
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            NameFull: Zhu, Jie
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 20
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            – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research
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