APA (7th ed.) Citation

Liu, Q., Osman, L. H., Lian, Z., Wel, C. A. C., & Hamid, S. N. A. (2025). From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services. Journal of Theoretical & Applied Electronic Commerce Research, 20(4), 302. https://doi.org/10.3390/jtaer20040302

Chicago Style (17th ed.) Citation

Liu, Qianwen, Lokhman Hakim Osman, Zhongxing Lian, Che Aniza Che Wel, and Siti Ngayesah Ab Hamid. "From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services." Journal of Theoretical & Applied Electronic Commerce Research 20, no. 4 (2025): 302. https://doi.org/10.3390/jtaer20040302.

MLA (9th ed.) Citation

Liu, Qianwen, et al. "From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services." Journal of Theoretical & Applied Electronic Commerce Research, vol. 20, no. 4, 2025, p. 302, https://doi.org/10.3390/jtaer20040302.