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From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services.

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Title: From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services.
Authors: Liu, Qianwen1,2, Osman, Lokhman Hakim2, lokhman@ukm.edu.my, Lian, Zhongxing1, Wel, Che Aniza Che2, Hamid, Siti Ngayesah Ab.2
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2025, Vol. 20 Issue 4, p302, 31p
Database: Applied Science & Technology Source
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>; Dec2025, Vol. 20 Issue 4, p302, 31p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=190468948
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        Value: 10.3390/jtaer20040302
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      – Code: eng
        Text: English
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      – TitleFull: From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services.
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            NameFull: Liu, Qianwen
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              M: 12
              Text: Dec2025
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              Y: 2025
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