From Perception to Purchase: How AI Literacy Shapes Consumer Decisions in AI-Generated Sponsored Vlogs Across Products and Services. - Liu, Qianwen; Osman, Lokhman Hakim; Lian, Zhongxing; Wel, Che Aniza Che; Hamid, Siti Ngayesah Ab. (Journal of Theoretical & Applied Electronic Commerce Research, 2025)