APA (7th ed.) Citation

Li, H., & Lu, J. (2025). The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs. Journal of Theoretical & Applied Electronic Commerce Research, 20(4), 314. https://doi.org/10.3390/jtaer20040314

Chicago Style (17th ed.) Citation

Li, He, and Juan Lu. "The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs." Journal of Theoretical & Applied Electronic Commerce Research 20, no. 4 (2025): 314. https://doi.org/10.3390/jtaer20040314.

MLA (9th ed.) Citation

Li, He, and Juan Lu. "The Ineffectiveness of "Volume Guarantee" Mode in Live-Streaming: A Nash Bargaining Analysis with Social Network Effects and Traffic Costs." Journal of Theoretical & Applied Electronic Commerce Research, vol. 20, no. 4, 2025, p. 314, https://doi.org/10.3390/jtaer20040314.